As some of you know, I spent over a decade in radio before I started the agency. I won a lot of awards as a copy writer in radio and sold millions of dollars worth of products and services. For a long time I wanted to write an article like this -- then I found someone who has done it already and thus; we are posting Dean's article (with his permission) on our web site.
Thanks Dean!
Copyright 2010 Dean Rieck. All rights reserved. Dean Rieck is an internationally respected direct response copywriter, designer, and consultant. He is president of Direct Creative, a direct marketing firm that provides creative services for direct mail, ads, e-mail, and more. Subscribe to Dean's FREE Newsletter at www.DirectCreative.com.
