Even though lots of people seem to think it may be. Good advertising is hard work. Many agencies start working on your creative approach before they even get to know your market. Not us! Our firm surveys your customers first... and we do that for free! By surveying your customers we are able to gain their perspective. Client perspective is an important part of the puzzle in marketing. This helps us sell. And selling is our goal, right?
So here's a little bit of history:
Prior to opening the agency in 1985, President Alan Beim spent 15 years working for Fortune 500 companies like ABC and Metromedia. He held positions at these companies such as Account Executive, Sales Manager and Promotion Director in both radio and newspaper. Working in these positions gave Mr. Beim the knowledge of the industry that he needed to pursue a firm of his own.
Our agency has many great success stories, one being the Goodguys Rod & Custom Association. The Goodguys car shows started out small. We helped them advertise and promote a few automotive races in the San Francisco Bay Area in 1985. Since then, we have done almost all of their advertising and promotions for the past 25 years. During that time, Goodguys have grown to become an extremely successful company, putting on events in over 20 markets, publishing a national magazine, and grossing millions of dollars in profits. Their membership has surpassed that of the National Hot Rod Association (NHRA).
Another of our satisfied clients is American Shows Inc. We started doing business with this company by advertising a small consumer home show in Flagstaff, Arizona when the company was formed in 1992. It has grown to become a major producer of home shows in markets across the United States. Promoting this and other consumer shows has put us in the position of having an instant report card of advertising results and return on investment called "attendance".
For over two decades the turn style and marketing survey reports have taught us what advertising works and what does not. We can move your company in the right direction. We've worked with large, national clients and the struggling little guy/gal. In fact, we've even helped small businesses become large national multimillion-dollar companies! Effective advertising is not magic, it is hard work. At Herbert, Holden, Slater & Beim, we believe all advertising, even if it wins awards, is worthless unless it draws customers to your door. This may seem like a simple statement, but it's amazing how many other national advertising agencies don't look at advertising in terms of its sell-ability. By working together, we focus on getting the most out of your company's advertising dollars. Do you know exactly how many people your advertising is reaching? Do you know the cost per thousand of the people you are reaching with your current radio, television and newspaper advertising? If you don't, you should!
Every good sales person or marketer needs a weekend off, a time to renew their spirit so they can soar later at writing copy, buying media and other disciplines. There is a time to market and a time to unmarket. One of the ways we unsell is to represent pro bono clients who can not find anyone to help them with their marketing. read more...
